Blog Tracking

The power and reach of blogs is undeniable, and every organization and public figure needs visibility into what is being said about them online. A proper new media strategy will involve both "defense" – identifying negative comments made online about your organization, and "offense" – proactively reaching out to and building relationships with bloggers who view you favorably, and trying to change the minds of those who might be convinced.

The starting point for a blog strategy has to be to identify and analyze exactly what is being said in the blogosphere about your topics of interest. Without the proper tools, however, this can quickly become a vastly time consuming and frustrating effort because:

• There are too many blogs to effectively monitor manually
• Search engines (Google, Technorati) are a blunt instrument
  • No automation
  • No custom features for tracking blogs as a business tool
  • No context on blogs or on the content of their posts
  • No easy way to distribute information found (cut and paste = no fun)

Kithbridge's solution is to provide customized blog tracking portals that combine a powerful search engine with reporting, charting, and distribution capabilities. Leveraging scanning technologies originally developed for the famous Truth Laid Bear blog tracking and ranking portal, our blog tracking services allow clients to:

• Identify important blog posts
• Analyze trends in the blogosphere
• Distribute tracking information within their organizations
• Build relationships with bloggers

Kithbridge solutions focus on eliminating manual drudge-work so that clients can concentrate on building relationships and executing strategies instead of spending hours performing tedious searches.