Blog Tracking

The power and reach of blogs is undeniable, and every organization and public figure needs visibility into what is being said about them online. A proper new media strategy will involve both "defense" – identifying negative comments made online about your organization, and "offense" – proactively reaching out to and building relationships with bloggers who view you favorably, and trying to change the minds of those who might be convinced.

The starting point for a blog strategy has to be to identify and analyze exactly what is being said in the blogosphere about your topics of interest. Without the proper tools, however, this can quickly become a vastly time consuming and frustrating effort because:

• There are too many blogs to effectively monitor manually
• Search engines (Google, Technorati) are a blunt instrument
  • No automation
  • No custom features for tracking blogs as a business tool
  • No context on blogs or on the content of their posts
  • No easy way to distribute information found (cut and paste = no fun)

Kithbridge's solution is to provide customized blog tracking portals that combine a powerful search engine with reporting, charting, and distribution capabilities. Leveraging scanning technologies originally developed for the famous Truth Laid Bear blog tracking and ranking portal, our blog tracking services allow clients to:

• Identify important blog posts
• Analyze trends in the blogosphere
• Distribute tracking information within their organizations
• Build relationships with bloggers

Kithbridge solutions focus on eliminating manual drudge-work so that clients can concentrate on building relationships and executing strategies instead of spending hours performing tedious searches.

Custom Blog Feeds

Kithbridge’s custom blog feeds allow clients to incorporate relevant blog posts seamlessly into their own web pages. With the vast breadth and depth of the blogosphere, there are bound to be blogs focusing on topics that that are of interest to the readers you want to attract to your website. By highlighting such posts, you enhance the attraction of your site, and at the same time, can gain the attention and interest of the posts' authors.

Kithbridge works with each client to identify the right blogs to focus on, and can tailor a feed to meet your exact requirements. Aggregate posts from only a pre-selected list of blogs, or cast a wider net, and include any blog that posts on your subject of interest. Have posts appear automatically on your site with no manual intervention required – or choose a more controlled approach where all posts must be reviewed and approved by your team prior to publication.

Integration with your site is easy: Kithbridge provides the exact code to cut-and-paste into your existing pages (or can make the needed changes for you). And the look and feel of your new blog feed can be tailored to exactly match your existing site design and styles.

Strategic Consulting

Kithbridge brings a wealth of knowledge and experience in new media strategies to each client engagement. Working in partnership with our clients we identify the most appropriate strategies for leveraging new media to build business and improve the bottom line. In new media, one size does not fit all.

Our strategic consulting can help answer questions such as:

• Should my website include a blog?
• How do I find out when bloggers are writing about my organization?
• How can I use new media to increase visibility of my company?
• Who are the bloggers I should be reaching out to -- and who are the ones I need to worry about?
• How can I get bloggers “on my side” to promote my products, services, or cause?

For more information on Kithbridge's new media experience, please also see our About page.